More on Google: Google Bombing

Yesterday we mentioned 'google hacking' ... a means to discover 'private' information on the internet that has not been properly secured. Recently I can across the term 'google bomb'. This 'tactic' takes advantage of the algorithm that google uses to push a 'site' higher in a search result, by creating links to the site using a particular keyword phrase (the keyword phrase that you wish the site to be listed on the search result). An example can be seen when searching on the term failure. Google's blog explains this outcome.