Additional Resources for Chapter 7

For each chapter I will post additional resources. Students who are covering the particular chapter are free to use these links, or other links, for their wiki project.

• VALS Survey. I took this survey, and apparently am an 'Innovator; Achiever' ... it took less than five minutes to take the survey.
  
• Active Group: Internet broadcasting (video streaming) for Focus Groups, In-Depth Interviews, and Web Usability Testing.
  
• Greenfield Online: When you participate in Greenfield Online's surveys your input matters. You directly influence the way companies develop products, policies, and services. Sharing your opinions online is easy and always confidential. (Copy from the web-site).
  
• Zoomerang: Zoomerang Basic allows users to easily create and send shorter, less complex surveys and view up to 100 survey responses per survey online for 10 days after the survey is launched free of charge.
  
  
  
  • Class Survey
    
  
  
• ZoomPanel: ZoomPanel is an online survey panel where consumers, like you, can tell companies what you think about their products or services. You will be rewarded for offering your opinions and can earn valuable merchandise and gift certificates of your choice! (Copy from web-site)
  
• Survey Monkey: Similar to Zoomerang.
  
• Whitestrips: Example of an online test market
  
• WebTrends: Web analytics software. Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, depend on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. (Web-site copy)
  
• QRCA Qualitative Research Consultants Association: Through QRCA you have access to nearly 1000 Qualitative Research Consultants throughout the world. Our Research Consultants include focus group moderators, facilitators, interviewers, and planners in many types of qualitative research. Their expertise includes focus groups, individual depth interviews (IDIs), ethnography, observational research, usability research, idea generation, and other qualitative approaches in-person and online. (Web site copy)
  
• WETI: Greenfield's Web-enabled Telephone Interviews: Greenfield's Web-enabled Telephone Interviews, or WETI™, uses proprietary software to enable respondents worldwide to view the same visual stimuli during a one-on-one telephone interview. The visual stimuli are controlled within a secure area of the Greenfield Web site. A project can be executed in a fraction of the time, and at a fraction of the cost, of face-to-face-interviews. (Web site copy)
  
• MillwardBrown: a leading and innovative global market research agency, specializing in helping companies maximize their brand equity, brand performance and brand health. And we help them optimize their media, advertising, PR and other communications. (Web site copy)
  
• Google Zeitgeist: Compilation of search behavior of google users for the week.
  
• Epinions.com: Is a premier consumer reviews platform on the Web and a reliable source for valuable consumer insight, unbiased advice, in-depth product evaluations and personalized recommendations.
  
• Amazon.com: Customer reviews.
  
• Pollhost.com: Free polls for your web-site.
  

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