Cluetrain / Transparency

I am not sure I have yet really addressed the Cluetrain Manifesto in the class. This has been the launching pad for my new realization of what the internet truly does for marketing. Markets are now conversations, and it is up to businesses to get involved in those conversations and not to hide behind sanitized marketing messages. This and more will be explored with Robert Scoble's presentation on Monday. Robert is the 'Technical Evangelist' at Microsoft.