Additional Resources for Chapter 12

For each chapter I will post additional resources. Students who are covering the particular chapter are free to use these links, or other links, for their wiki project.

• Blog Advertising
  
• BLOG OPERATORS PICKY ABOUT WHAT ADS THEY'LL ACCEPT
  
• E-Mail Marketing
  
• Top 50 Advertisers by Media Value in September, 2005
  
• Behavioral: Fewer Clicks, Higher Conversions
  
• SEM Sees Optimization PPC
  
• Google Gives Web Analytics Away for Free
  
• Yahoo! Search Marketing
  
• BMW Films
  
• Candystand.com
  
• Bluefly.com
  
• Subservient Chicken (Google: 247,000 links)
  
• HostMySite.com
  
• PR Newswire
  
• Yahoo! Buzz Index
  
• Google Zeitgeist
  
• Vert
  
• American Red Cross
  
• AdSubtract
  
• webwasher
  
• Direct Marketing Association
  
• Doubleclick
  
• Interactive Advertising Bureau Standards
  
• Commerical Alert
  
• Yahoo! Local Yellow Pages
  
• AOL Yellow Pages
  
• ChapterTwelveBeinstein
  
• ChapterTwelveHart
  
• ChapterTwelveMollo