Example Exam Questions

The following are example questions for the mid-term. I will post the answers tuesday afternoon.

Products such as bloglines, an aggregated news reader, are becoming more popular because of all the following issues except:
a. spam is crippling e-mail
b. being able to read news in your own time, rather than when published by a web-site / blog or e-mail campaign
c. it is easy to view which resources have new updates since you last read the resource
d. all the above are reasons for the popularity of an aggregated news reader

GoogleNews is unique because:
a. It is a paid-for news source
b. It pulls news information exclusively from the blogosphere
c. It only uses computers (computer algorithms) to display news items
d. It offers readers the option to comment on the news in order to create community

Most of the earliest commercial websites were ____ sites.
a. static information-only
b. transaction
c. interactive
d. selling
e. e-mail

Zoomerang is an example of an online survey tool that can be used to perform primary research on the internet. Which of the following is not an advantage of using a tool like Zoomerang:
a. ready access to samples
b. speed and time
c. convenience and cost
d. automatic reporting to survey responders

Which of the following are small businesses NOT doing online?
a. Finding new customers
b. Driving customers to their offline stores
c. Learning how to operate more efficiently
d. Using the Internet to internationalize
e. Increasing procurement costs

A referrer URL is:
a. The web address of the page a browser first accesses on the site
b. The web address of the page that precedes the first page of the site that was accessed
c. The web address of the page a browser accesses after viewing the site
d. A link the browser uses to exit the web site